Posts Tagged ‘user experience’
Pinterest, Kotex, influencer mythology and moments of joy
Posted by: mariamz on: April 12, 2012
A few weeks ago Kotex ran an interesting Pinterest campaign / activity. It was innovative and successful, by various measures. It worked like this – Kotex found fifty of the most influential women on Pinterest, checked out what they had posted to their boards, made and sent them all a gift representing those images. The results: Close [...]
Soundbite: learning to live and present a life that is “likeable”
Posted by: mariamz on: April 12, 2012
Simply, I have been trained to see the world in terms of what I can post to the Internet. I’ve learned to live and present a life that is “likeable” … The tail of Facebook documentation has come to wag the dog of lived experience Nathan Jurgenson
Statbite: how engaging is Pinterest?
Posted by: mariamz on: March 3, 2012
Comparing the amount of time the average user spends per month on the other social networks as a comparison measure of the level of engagement on Pinterest: 1. Facebook is the most engaging site on the planet at 405 minutes per month 2. Pinterest and Tumblr are equal in second place at 89 minutes 3. [...]
Kit Kat Chunky Champion cracks recipe for successful integrated social campaign
Posted by: mariamz on: February 24, 2012
Today Kit Kat UK ends its grand social campaign to choose who will be the next ‘Chunky Champion’ (voting ends midnight tonight). This truly integrated communications piece, where the brand released four limited edition chocolate bars of different flavours and asked the public to vote on which will remain in the nation’s sweet shops, demonstrates [...]
Soundbite: Facebook talk pseudonyms – but demand official documentation for ‘real’ identity verification
Posted by: mariamz on: February 21, 2012
some [Facebook] users with many subscribers will be notified through their profile of the option to verify their identity… There’s no way to volunteer to be verified, you have to be chosen. These users will be prompted to submit an image of a government-issued photo ID, which is deleted after verification. They’ll also be given [...]
Ripples of Revolution 2.0: Anonymity, pseudonimity and civic dialogue
Posted by: mariamz on: February 21, 2012
A few weeks ago I saw Wael Ghonim at LSE speak about his new book Revolution 2.0. I found the talk most enjoyable – his authenticity and passion were a pleasure to listen to. The discussion afterwards was mainly on the political situation in Egypt – understandably given the session was run by the LSE’s Middle East centre (not [...]
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