Mariamz

Soundbite: Facebook scored down for brand simplicity

Posted on: November 5, 2012

“Users say they’re frustrated by Facebook’s ‘incomprehensible’ personal privacy policies, frequent changes to the interface, and a lack of usability in general,” summarizes the [2012 Global Brand Simplicity] report authors (siegel+gale). “It’s just been one big ‘dislike’ for those seeking simplicity.”

Mark Wilson

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