Posts Tagged ‘mobile’
stop and think about your marketing efforts, especially if they include ‘old school’ things like developing printed magazines that are mailed to clients… Turn your sights on producing content that’s available in different iterations, depending on the end consumers’ (your target audience) individual preferences… Be paying attention to the analytics on your website and corporate blog and watch how those numbers of people accessing your site from mobile devices is continuing to grow at a rapid pace. Consider producing those magazines in app form or some other digital form that complements today’s mobile lifestyle.
And in case you haven’t seen this yet…
I’m uninstalling my Facebook for Android app today. Three main reasons:
- It continually tells me I have new messages I already read
- It is always running however often I use my app killer to shut the damn thing off
- It can see where I am, who I am calling, and read my text messages if it wants
I don’t have a problem with anonymised data being used to fund the free exchange of information online by helping marketers to target people efficiently and effectively. But many mobile apps can see and use too much of our personal information and communications as standard. So starting with Facebook I’m taking a stand on this…
Google said: ‘From the beginning, Android has had an industry-leading permissions system which informs consumers what data an app can access and requires users’ approval before installation.’
This ‘approval’ comeback completely misses the point… we want the app so we click yes, even if we don’t agree with or understand why it wants access to so much of our mobile data.
I’d suggest as a first step before the law catches up with this problematic area that the Apple App Store and Android Market include a ‘report unnecessary data collection’ button on every app in their collections so that potential users can report that although they want a certain application – they would like to protest at the level of information it has access to.
Some might argue that if we want free apps we need to pay the price by giving over everything about us to unaccountable corporations and institutions. I’d argue that if your business model depends on intruding upon people’s private lives to the extent of needing to know where they are all the time and who they are calling the world can do without your sociopathic stalker-esque enterprise. Seriously.
Posted January 22, 2012on:
With the ultimate aim of reducing homeless dogs in the United States – this new ‘Best Friends’ mobile app enables users to upload pictures of themselves to be shown a doggy ‘match’ based on facial characteristics. (Similar to this earlier Doggelganger site)
The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs. The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted..
What the app does well then, is combine multiple information points, ways for people to take action around the core issue, and entirely personalised fun… as for the numbers:
[Beth Kanter] asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. But they are looking at associated metrics such as: downloads, user comments, sharing, and Google analytics to show dog searches… then data collection (emails and mobile opt-ins), microdonations, and buzz via earned media.