Rijksmuseum: building a picture worth sharing with an ‘audience’ in real time
Posted May 20, 2013on:
It is estimated 67% of online searchers are driven to search by an offline channel. Connecting the offline, to the online, and back again, is exactly what Rijksmuseum did here – creating a fantastically shareable video and image, driving immediate and sustained buzz and massive queues at the opening these theatrical types were promoting..
Hat tip: Clairey Ross