Mariamz

Rijksmuseum: building a picture worth sharing with an ‘audience’ in real time

Posted on: May 20, 2013

It is estimated 67% of online searchers are driven to search by an offline channel. Connecting the offline, to the online, and back again, is exactly what Rijksmuseum did here – creating a fantastically shareable video and image, driving immediate and sustained buzz and massive queues at the opening these theatrical types were promoting..

Hat tip: Clairey Ross

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