Mariamz

Posts Tagged ‘Global development

We live in an era of deep technological and economic change that has not been matched by a similar development of public institutions responsible for its regulation… We need to move forward to new, more extensive and deeper forms of democracy…

The existing national-state organisations have to be part of a wider and much better coordinated structure, which involves democratic regional institutions on all the continents, the reform of the International Court of Justice, a fairer and more balanced International Criminal Court and a United Nations Parliamentary Assembly as the embryo of a future World Parliament.

Yet, this institutional change will not be successful if it only accrues from the actions of a self-appointed elite. On the contrary, it must come from a socio-political process open to all human beings, with the goal of creating a participative global democracy.

David Hayes, sharing the Manifesto for Global Democracy, signed by Daniele Archibugi, Noam Chomsky, Richard Falk, David Held, Fernando Iglesias, Lucio Levi, Giacomo Marramao, George Monbiot, Heikki Patomäki, Mary Kaldor, Saskia Sassen, Richard Sennett, Vandana Shiva, Andy Strauss

Disclosure:  David Hayes is a former openDemocracy colleague

Mucover

The growth in Social media use and Corporate Social Responsibility (CSR) are inextricably linked. With access to real-time information on companies are up to, and what the world work thinks about it, social media holds businesses to account. And they know it. So more and more, companies are seeking to be perceived as socially responsible. For example, by backing positive, healthy initiatives, like the London 2012 Olympic Games.

And it works beyond the perception. Behaviour is changed. Positive outcomes are achieved, e.g.

“Procter and Gamble, another Games sponsors, has also been doing this for a while. One of its many brands, Ariel, ran a campaign called Cool Clean to try and get customers to wash clothes at 30 degrees. Peter White, P&G’s global sustainability director, says proudly, “In the UK, only around 2% of consumers were washing their clothes at 30 degrees or lower in 2002. By 2011 this had risen to over 30%. In the Netherlands it has reached over 50%.” He also points to a Pampers-Unicef collaboration that vaccinated over 100 million mothers and babies in 46 countries against neo-natal tetanus.”

Tim Smedley on the new Guardian Sustainable Business Social Impact hub

But how can we measure programmes relatively? Consistently? As brand managers, marketers or CSR professionals?

Demos have recently teamed up with Coca-Cola to try and answer this question. Their efforts have resulted in a proposed new model, to help business people measure and compare the difference their sponsorship / CSR activity makes:

You can read the full report on the Demos website.

Disclosure: P&G is a current client and Guardian Sustainable Business are a former employer

Unilever, in partnership with PSI and Facebook, hopes to harness the social graph to address one of the world’s most critical challenges: access to clean water… When [Facebook] users sign up to Waterworks, they partner with an individual waterworker, making the connection personal. The waterworker in the field is equipped with a smartphone, able to send updates back to partners through photos and videos. The updates post to the partner’s Facebook page, so all of their connections also see the impact the donation is making- how many liters of water the donation has provided and the number of people whose lives have been changed by the clean water.

Alice Walker

United Nations Secretary-General Ban Ki-moon has delivered a five year action plan for the UN entitled “The Future We Want,” elaborating on high level goals set out last year (and sharing directly with the world on Twitter).

Here are some key points from an information society perspective:

  • Technology continues to knit us more closely together… Yet, economic uncertainty and social inequity are widespread.
  • We are… preparing to empower future generations by offering quality, relevant and universal education to meet the challenges of the 21st century.
  • On conflict, my agenda highlights early warning and action on conflict by mapping, linking, collecting and integrating information from across the international system.
  • We will also adopt a preventive approach to human rights. The era of impunity is dead. We have entered a new age of accountability.
  • When events slip off the front page, when the cameras leave, the UN must be ready to maintain focus and attention.. We have a responsibility to help societies in transition… we will support “transition compacts” with agreed strategic objectives and mutual accountability in fragile and conflict environments.
  • We will do even more to promote women’s political participation worldwide
  • Today we have the largest generation of young people the world has ever known. They are demanding their rights and a greater voice in economic and political life.
  • We will harness the full power of transformative partnership across the range of UN activities by creating a New UN Partnerships Facility. It will work with the private sector, civil society, philanthropists and academia to advance common goals, catalyze commitments and promote accountability.

Ban Ki-moon

Can P&G make money in places where people earn $2 a day? “Our innovation strategy is not just diluting the top-tier product for the lower-end consumer… You have to discretely innovate for every one of those consumers on that economic curve, and if you don’t do that, you’ll fail”

Robert McDonald, P&G’s CEO via  Jennifer Reingold

Disclosure: P&G is a client of mine at Porter Novelli

Midwives in a project in Ghana are texting two figures every week: one for the number of births and one for the number of deaths of children under five. For the first time the Ghanian health service is getting almost real-time information rather than waiting for census results every 10 years

Madeleine Bunting

Communication is one of the most important tools development has in its toolbox. For all our do-gooding, the development sector has to admit that it may be technological advance, coupled with good communication, that has led to the most incredible advances in human wellbeing…

On the political side, the fact that it is now considered increasingly normal for citizens to have a say in how they are governed, or for girls to go to school, for example, is down to the fact that advances in human rights in one part of the world are made known swiftly to other parts

Jonathan Glennie


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