Posts Tagged ‘offline’
Posted May 20, 2013on:
It is estimated 67% of online searchers are driven to search by an offline channel. Connecting the offline, to the online, and back again, is exactly what Rijksmuseum did here – creating a fantastically shareable video and image, driving immediate and sustained buzz and massive queues at the opening these theatrical types were promoting..
Hat tip: Clairey Ross
Posted January 22, 2012on:
With the ultimate aim of reducing homeless dogs in the United States – this new ‘Best Friends’ mobile app enables users to upload pictures of themselves to be shown a doggy ‘match’ based on facial characteristics. (Similar to this earlier Doggelganger site)
The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs. The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted..
What the app does well then, is combine multiple information points, ways for people to take action around the core issue, and entirely personalised fun… as for the numbers:
[Beth Kanter] asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. But they are looking at associated metrics such as: downloads, user comments, sharing, and Google analytics to show dog searches… then data collection (emails and mobile opt-ins), microdonations, and buzz via earned media.