How a social business responds to surprises
Posted on: February 4, 2013
On and offline – when there is a surprise, welcome or not, how you respond makes all the difference. For brands and institutions, this can take you down interesting, unexpected and lucrative paths.
Like Oreos, who achieved 13,734 re-tweets for its Superbowl suggestion to ‘Dunk in the dark‘ after the lights went out. And the Leopold Museum, who has responded to an man stripping off at its exhibition by offering nude viewings of its ‘Nude Men’ collection.
Mariamz 
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