Posts Tagged ‘gaming

“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy”…. Rovio sees it as “futile” to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its fans. When that’s not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. “Piracy may not be a bad thing: it can get us more business at the end of the day.”

Mikael Hed via  Stuart Dredge

It was most impressive to see the EA initiative to donate revenue from in-game sales of FIFA 11 Ultimate Team Packs for one day (26 May 2011) to the Japan relief effort. This video from some gamers who bought the packs on the day shows:

a) How gamers can be encouraged to engage in socially beneficial activity within interactive entertainment – and feel good doing so

c) How much these ‘packs’ or, rather more specifically the virtual players within them, mean to FIFA 11 game players

d) How brands and campaigning organisations can think about entering in a seamless, engaging way into connected online games

(Video contains swearing)

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