Posts Tagged ‘user experience’
Posted November 21, 2012on:
For website owners and advertisers, user intent matters. But those ever-desirable eyeballs may as well be attached to sticks for all we know about their owners much of the time. The feelings, the mood, the intent of site visitors is incredibly valuable to understand, because knowing this and serving up an appropriate user experience enables happier, more satisfied individuals.
Yieldbot is a publisher-side analytics and targeting platform which “captures and organizes the realtime intent existing in web publishers and makes it available to advertisers so they can match offers and ads at the exact moment consumers are most open to receiving relevant marketing.”
In the presentation below, Yieldbot boasts goal conversion of 26% higher than Google paid search and 326% higher than organic Google search traffic, on a ‘Leading deal site for Moms’ for ads placed according to its ‘intent-based targeting.’ (You may also be interested in this Business Insider post which refers to Yieldbot as a solution for Yahoo.)
“Users say they’re frustrated by Facebook’s ‘incomprehensible’ personal privacy policies, frequent changes to the interface, and a lack of usability in general,” summarizes the [2012 Global Brand Simplicity] report authors (siegel+gale). “It’s just been one big ‘dislike’ for those seeking simplicity.”
Some of Darwin’s statements to others also cast doubt on his mental stability. For example, in 1875 he wrote the following words to fellow scientist Robert Hooker:
You ask about my book, & all that I can say is that I am ready to commit suicide: I thought it was decently written, but find so much wants rewriting. . . . I begin to think that every one who publishes a book is a fool (quoted in Colp, 1977, p. 228).
While Darwin may well have been mentally disturbed quite severely and frequently during his quite brilliant life… this particular quote I find hilarious.. and totally lucid. The capability to edit our work after publishing, especially for those of us that agonise over what they have written on looking back, is a tremendous gift from the web to us all.
In this vein perhaps Branch should reconsider its unfortunate design ‘feature’ … I’m sure it will do the service, and its users, no favours..
There’s no edit button and no delete button. If you make a mistake, just keep going. It’s a little unsettling, but Miller wants to force a little more thoughtfulness in online dialog.