Mariamz

Posts Tagged ‘activism

Our poll of 1,015 Americans shows that nearly 30 percent of consumers plan to increase the amount of goods and/or services they buy from socially responsible companies in the coming year. This is up from 18 percent who reported buying more from such companies in 2012 compared to 2011.

In total, 60 percent believe it’s important to shop responsibly, compared to “being green” (83%), reducing consumption (81%) and contributing financially to nonprofits (65%).

good.must.grow (PDF)

Business Insider has shared a fascinating look at what helped the Obama campaign raise so much money during his recent successful presidential bid. The key was a highly successful combination of science and creativity – with what has been described as “strange, incessant, and weirdly over familiar” email subject lines and content.

A/B testing is a technique popular with web designers. It involves showing two different versions of a page to users – and measuring which gets the best response (this could be in terms of time spent on page, or the completion of a desired goal – i.e.  purchase or successful registration). The Obama campaign triumphed by being brave, cheeky, and optimising subject lines, content and formatting (with often as many as 18 variations) incessantly to find out what achieved the best results for its fundraising emails. In the end, the ‘winning’ email subject line was ‘I will be outspent’ – a rather passive aggressive line that obviously shook Obama supporters with their worst fear: that his opponent would spend more, and win the election on that basis.

This provides a strong reminder of how valuable access to data is, in running successful communications activity. Even if you are working agency-side, and somewhat removed from your client’s analytics – it is imperative to know what is working by getting access to as much data like this as possible from across their channels.

Authoritarian governments are increasingly aiming to control images and control information getting out of their countries. One of the strategies they use are cyber assaults and this is when they focus on attacking activists online… Women face a specific threat online and off-line because certainly a lot of the cyber-attacks try to defame them and dishonour them, accusing them of being prostitutes or other culturally relevant threats. 

 Courtney Radsch via Kate Russell

Last weekend I took part in a Cambridge Festival of Ideas panel discussion on whether we are being ‘sold online’ alongside Michal Kosinski of Cambridge University, Professor Bill Dutton of the Oxford Internet Institute and Nick Pickles of Big Brother Watch.

During this I proposed that practitioners who deal with collecting, processing, analysing and sharing social media data can operate according to a simple principle, to weight privacy in favour of individuals, and transparency towards institutions. For indeed, such responsible data dealing is essential for attaining and retaining trust in 21st century institutions…


Delving further into what this means in practice I put forward the following framework, which can be used by marketers to clearly document and ask questions of social data usage:

Best Practice Data Dealers Recipe Card

Note: my recipe card is loosely based on Tony Benn’s five questions to power

We live in an era of deep technological and economic change that has not been matched by a similar development of public institutions responsible for its regulation… We need to move forward to new, more extensive and deeper forms of democracy…

The existing national-state organisations have to be part of a wider and much better coordinated structure, which involves democratic regional institutions on all the continents, the reform of the International Court of Justice, a fairer and more balanced International Criminal Court and a United Nations Parliamentary Assembly as the embryo of a future World Parliament.

Yet, this institutional change will not be successful if it only accrues from the actions of a self-appointed elite. On the contrary, it must come from a socio-political process open to all human beings, with the goal of creating a participative global democracy.

David Hayes, sharing the Manifesto for Global Democracy, signed by Daniele Archibugi, Noam Chomsky, Richard Falk, David Held, Fernando Iglesias, Lucio Levi, Giacomo Marramao, George Monbiot, Heikki Patomäki, Mary Kaldor, Saskia Sassen, Richard Sennett, Vandana Shiva, Andy Strauss

Disclosure:  David Hayes is a former openDemocracy colleague

Love the way Unilever are integrating sustainability communications into their Facebook page here – which currently has a healthy 697,000 likes. Within the dedicated ‘sustainable living’ tab on its app the brand asks people what they do and don’t want to hear about from its three sustainability pillars.

The thumbs down sign is almost, but not quite, a forbidden ‘dislike’ button. But in any case negative responses are not displayed – it seems only total thumbs ups are shown.

Participation numbers aren’t high – but that’s probably because it’s buried half way down a secondary tab on its main brands app (and not sure how long it’s been there). They also might want to consider integrating voting with some sort of incentive, e.g. a charity donation – like Petplan UK are doing at the moment on their Facebook app:

Disclosure: Petplan UK are a client


This blog is about utilizing and optimizing the social web for business, pleasure and social change

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