There are almost 1,000,000 groups on LinkedIn, so it’s tricky to get a picture across them all (both open and members-only) about what is working best for people.
Building on previous posts on managing and growing LinkedIn groups – I consider here what makes groups work from the user perspective. For this I have again crowdsourced contributions on LinkedIn Answers – where I received a range of public and private responses. This is what those active groups users (n=11) said they love about the groups they love:
- Interesting, regularly posted industry-relevant discussions prompting you to contribute
- Regional / local element or subgroups
- Organise in-person events
- Useful advice – a good set of people you can learn from and teach to
- Good for networking – e.g. industry-wide groups that allow for networking with suppliers (for business owners)
- Encourages self promotion (this is rare, as acknowledged by the person who suggested it)
- Allows free exchange of ideas with people you come to know and trust (i.e. small / members-only closed groups)
The above post draws on answers by Lisa Nofzinger, Vince Pizzoni, Maryna Burushkina, Dave Mason, Neal Edlin, Jill MacEachern, Dave Maskin, Chris Barton, Kent Ong, Erik Posthuma, Tom Trewick and others. Thanks all for your contributions.