Mariamz

Yieldbot boasts massive conversion improvements for intent-based targeting over paid search

Posted on: November 21, 2012

For website owners and advertisers, user intent matters. But those ever-desirable eyeballs may as well be attached to sticks for all we know about their owners much of the time. The feelings, the mood, the intent of site visitors is incredibly valuable  to understand, because knowing this and serving up an appropriate user experience enables happier, more satisfied individuals.

Yieldbot is a publisher-side analytics and targeting platform which “captures and organizes the realtime intent existing in web publishers and makes it available to advertisers so they can match offers and ads at the exact moment consumers are most open to receiving relevant marketing.”

In the presentation below, Yieldbot boasts goal conversion of 26% higher than Google paid search and 326% higher than organic Google search traffic, on a ‘Leading deal site for Moms’ for ads placed according to its ‘intent-based targeting.’ (You may also be interested in this Business Insider post which refers to Yieldbot as a solution for Yahoo.)

Eyeballs image from Celebrations.com

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