Statbite: Starbucks Facebook posts lead 38% of people to increase purchases
According to a Comscore/Facebook survey Starbucks reaches more non-fans than fans organically through posts on its page… Starbucks are being seen by double the amount of people who are fans every time a post is shared. The same survey also reported that exposure to a Starbucks post resulted in 38% of people increasing store purchases. Ultimately engagement delivers to the bottom line too.
Chris J Reed / Comscore