Mariamz

Statbite: Starbucks Facebook posts lead 38% of people to increase purchases

Posted on: February 7, 2013

According to a Comscore/Facebook survey Starbucks reaches more non-fans than fans organically through posts on its page… Starbucks are being seen by double the amount of people who are fans every time a post is shared. The same survey also reported that exposure to a Starbucks post resulted in 38% of people increasing store purchases. Ultimately engagement delivers to the bottom line too.

Chris J Reed / Comscore

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