Develop a core of 4-6 engaged members to help establish critical mass
To promote success…
Be active / engage: post quality content, ask questions, contact members through the group
Ask questions with a human / unusual angle: successful examples include favourite quotes and dress codes
Find active members: seek out people who contribute in other groups. Try asking someone to post their great discussion in your group or simply invite them. There will be groups which overlap in subject and potential membership, but have sufficiently different purposes to be useful separate entities – try to find those and engage in discussions on them – if you are complementary rather than competing for members then this should be mutually beneficial.
Use the featured discussions tool: try featuring a discussion to help get its momentum going. After that, give someone else (another discussion) a shot. (Here’s a good example of how NOT to use featured discussions).
Be clear and firm on spam: post the group’s view on what is / isn’t spam.
Protect community culture / enjoyable activity: e.g if there is mis-use of discussions consider making it ‘discussions only’ in discussions area.
Moderate: have clearly posted commuity guidelines and enforce them. Consistently moderate: set a schedule – even if it’s a little random, that’s sometimes better – and stick to it. And remain consistent in the content you are pulling or leaving up: try to moderate as objectively as you can. Do not over-moderate. Find the right balance.
Deputize members: to manage/moderate in response to the amount of activity.