Mariamz

Posts Tagged ‘web design

Some of Darwin’s statements to others also cast doubt on his mental stability. For example, in 1875 he wrote the following words to fellow scientist Robert Hooker:

You ask about my book, & all that I can say is that I am ready to commit suicide: I thought it was decently written, but find so much wants rewriting. . . . I begin to think that every one who publishes a book is a fool (quoted in Colp, 1977, p. 228).

Jerry Bergman

While Darwin may well have been mentally disturbed quite severely and frequently during his quite brilliant life… this particular quote I find hilarious.. and totally lucid. The capability to edit our work after publishing, especially for those of us that agonise over what they have written on looking back, is a tremendous gift from the web to us all.

BRANCH_FEATURE

In this vein perhaps Branch should reconsider its unfortunate design ‘feature’ … I’m sure it will do the service, and its users, no favours..

There’s no edit button and no delete button. If you make a mistake, just keep going. It’s a little unsettling, but Miller wants to force a little more thoughtfulness in online dialog.

Andrew Phelps

Encouraging ‘constructive’ participation is a goal for most forum owners (but remember, one woman’s troll is another woman’s truth teller). Design and nurture is a critical successful factor for developing a healthy interactive online spaces.

With this notice automatically embedded inline with new forum members posts, money saving expert (MSE) is taking account of how nerve-wracking speaking up for the first time can be, and gently suggesting to other established members to go easy. This has three great functions:

  • Makes established forum members aware of how their words may have particularly strong effects
  • Encourages other lurkers to take the leap into posting when they see it
  • Makes the newbie feel protected from the highly charged crowd

Love the way Unilever are integrating sustainability communications into their Facebook page here – which currently has a healthy 697,000 likes. Within the dedicated ‘sustainable living’ tab on its app the brand asks people what they do and don’t want to hear about from its three sustainability pillars.

The thumbs down sign is almost, but not quite, a forbidden ‘dislike’ button. But in any case negative responses are not displayed – it seems only total thumbs ups are shown.

Participation numbers aren’t high – but that’s probably because it’s buried half way down a secondary tab on its main brands app (and not sure how long it’s been there). They also might want to consider integrating voting with some sort of incentive, e.g. a charity donation – like Petplan UK are doing at the moment on their Facebook app:

Disclosure: Petplan UK are a client

Durex USA are looking to make further in-roads into the US condom market with their new Facebook app which offers couples the chance to get “in sync,” by finding the perfect love song based on their lovemaking styles. As well as a creative means of gamifying individual characteristics in a way that ties neatly, but just about subtly, to the product, this is a good case study in dealing with user data, and Facebook sharing, clearly and sensitively. The Facebook app like gate / splash page clearly tells potential users “Don’t worry. We won’t share your results unless you tell us to.”

Just quick props to Nieman Journalism’s new design feature (well new to me anyway) that quietens the right-hand nav as you scroll down to read. It’s all too easy to become tempted away, or just annoyingly destracted by what’s going on around your focus, to the left or right of a web article. Nieman deals with this neatly here – the right hand nav’s suggested links are faded out – becoming dark, with text coming into sharp focus, whenever the user hovers over. Nice detail, helps you stay on the article at hand, whilst allowing the site to keep their desired / suggested next steps on your visit just a nudge of the mouse / finger away.

Nieman Journalism Lab faded right navigation

Bloggers and sites need revenue to survive… so sponsored content and links are a norm we have become used to. Most web users understand and appreciate its place to help support the content and engagement they love… they grasp that flexible online business models are integral to quality and innovation. But the key from a publisher’s perspective and any brand placing content – is disclosure. iVillage is currently doing this in a neat way on its home page – highlighting, and tactfully disclosing content on its site that provides a revenue stream via sponsorship:

For formal guidance on staying within the law when sponsoring content or bloggers online, follow the links below:


This blog is about utilizing and optimizing the social web for business, pleasure and social change

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