Posts Tagged ‘philosophy’
Mood affects our benevolence and patience – how we create and consume media. So taking account of others’ moods is valuable when we communicate: on an individual, institutional and commercial level.
Claudio Ciborra once put it like this: “moods capture the situatedness of the actor as opposed to the situation of the action only.”
In addition to many factors that affect how we see and listen, what we say and how we say it (professional and friendship networks, personal interests, cultural positionality, prior experience and location) – mood always matters.
Yet it’s hard to tell mood online… where we usually cannot see other people’s faces. The slight raise of the eyebrow, roll of the eyes, gentle smirk. Irony, anger, sarcasm, humour can be completely missed as we send messages across cyberspace in the form of flat text. So the consideration of mood is important in social technology.. but is still a rarity.
WWF are using the Get Satisfaction platform to help capture ideas from web users – in the spirit of similar successful online crowdsourcing initiatives such as MyStarbucks Idea. WWF website visitors are presented with this pop-up as they browse the site:
A user can directly submit ideas through this – and also specify how the idea makes them feel. Each contribution then lives on the Get Satisfaction site – where others can vote and comment on it, and WWF can respond too. Interestingly you can also see, overall, collective users’ mood in relation to the idea.
In this case we have a fairly uncontroversial suggestion – about extending the annual Earth Hour event to happen more often. But we can imagine how this type of mood aggregation can, in the future, start to enable proactive, prosocial prioritization of responses by organisations and brands…
From understanding how upset people are about the imminent destruction of a particular rainforest, to how delighted they would be at the introduction of a new handbag shade, to how frustrated they are about socio-economic conditions – perhaps even if they are angry enough to riot…
Moods cartoon by Candy Gourlay
The history of computing is completely intertwined with the history of the military. American pro-military capitalism fuelled the development of networks and systems which were designed as platforms for surveillance and methods of challenging communist ideology. These systems were therefore politically loaded weapons. Be aware of being re-sold the same futures again and again: identifying the ulterior and ideological motives behind technological development could help us “inoculate” ourselves against disastrous repetition
Richard Barbrook via Chris Baraniuk
This future could not arrive soon enough. The smartphone that we have all grown completely dependent upon has become one of the rudest technologies ever invented. It harasses us when we have a new e-mail, text message or social network update. Technologies that are wearable and more aware of their surroundings, and therefore able to tell when it is O.K. to interrupt us, will let us wander the halls of society without our gaze turned downward and two thumbs clacking away on a mini-keyboard