Posts Tagged ‘online marketing’
A couple of weeks ago O2 ran an incredible campaign that was like a ‘choose-your-own-adventure’ experience.
A series of tweets told a story and encouraged users to click on different hashtags to take the next step.
Each journey ended up with a voucher showing that O2 users get the best deals on whatever they choose to do.
Bruce Daisley via Vikki Chowney
Great concept from Confused.com – presumably in collaboration with Butterfly Twists.
Of course, as YouTube commenter unreal203 pointed out:
There are tens, if not hundreds of millions of women all over the world who drive in heels every day with no problem. It’s not a hard skill to aquire, if it can even be classified as a skill at all. Real women do it in heels.
Haha. Too true. And IMHO if a woman was running the competition you’d also get a fabulous pair of heels to change into / out of thrown in as well as the sensible flats… So it’s a bit of a gimmick that doesn’t quite get how a women might see all this. But still. All in all it’s nicely done: