Balancing privacy and transparency: A best practice data dealer’s recipe card
Last weekend I took part in a Cambridge Festival of Ideas panel discussion on whether we are being ‘sold online’ alongside Michal Kosinski of Cambridge University, Professor Bill Dutton of the Oxford Internet Institute and Nick Pickles of Big Brother Watch.
During this I proposed that practitioners who deal with collecting, processing, analysing and sharing social media data can operate according to a simple principle, to weight privacy in favour of individuals, and transparency towards institutions. For indeed, such responsible data dealing is essential for attaining and retaining trust in 21st century institutions…
Delving further into what this means in practice I put forward the following framework, which can be used by marketers to clearly document and ask questions of social data usage:
Note: my recipe card is loosely based on Tony Benn’s five questions to power