Mariamz

Soundbite: Who wants ‘exclusive access’ to your advertisement?

Posted on: May 31, 2012

Far too often, brands forget that their “messages” in and of themselves aren’t always compelling to someone who doesn’t work there… Would you care if you got an email [from a company in which you have no professional interest] asking you to like its Facebook page so you could get ‘exclusive’ access to its new commercial?

Christopher Barger, in The Social Media Strategist

Disclosure: Christopher is a current colleague of mine at Porter  Novelli

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

  • @oxfamgb No problem, thanks for your great work. Best wishes 23 hours ago
  • Donate to the Oxfam Nepal Earthquake response @oxfamgb. bit.ly/1zY3EKz 1 day ago
  • @respros Yes I must confess I was getting more &more cocky w/ variables building links etc...worked great til these damn commas appeared :-/ 1 day ago
  • @respros it's all wrong on so many levels and no way out.... Def need tea and chocolate... groan 1 day ago
  • @respros to solve it I've sent an a/b oops email which means that random people will now get the right and the wrong email in random order 1 day ago

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

PositionDial

The views in this blog do not reflect that of my employer
Follow

Get every new post delivered to your Inbox.

Join 2,997 other followers