Mariamz

Soundbite: Choose your own adventure via Twitter hashtags

Posted on: April 19, 2012

A couple of weeks ago O2 ran an incredible campaign that was like a ‘choose-your-own-adventure’ experience.

A series of tweets told a story and encouraged users to click on different hashtags to take the next step.

Each journey ended up with a voucher showing that O2 users get the best deals on whatever they choose to do.

Bruce Daisley via Vikki Chowney

More about the o2 campaign

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This blog is about utilizing and optimizing the social web for business, pleasure and social change

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