Soundbite: Choose your own adventure via Twitter hashtags

Posted on: April 19, 2012

A couple of weeks ago O2 ran an incredible campaign that was like a ‘choose-your-own-adventure’ experience.

A series of tweets told a story and encouraged users to click on different hashtags to take the next step.

Each journey ended up with a voucher showing that O2 users get the best deals on whatever they choose to do.

Bruce Daisley via Vikki Chowney

More about the o2 campaign

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This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

  • RT @mqtodd: "The way to succeed is to double your failure rate." - Thomas Watson, (Founder of IBM) 1 day ago
  • RT @bbcthisweek: A reminder that @afneil and #bbctw team are back on Thursday night - 11.45pm on BBC1 (later on @bbconeni)… 1 day ago
  • But according to this the sodium in lemonade impedes growth :( >>How Lemonade Impacts Growth of Grass by Katie DeCaro 1 day ago
  • according to this carbonated water can make plants grow faster so hopefully shot of lemonade won't do too much damage 1 day ago
  • Accidentally 'watered' poor kitchen windowsill Basil with lemonade left on side. Unexpected sound & spectacle of fizzing soil most upsetting 1 day ago

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