Driving in heels on Pinterest
Posted April 12, 2012on:
Great concept from Confused.com – presumably in collaboration with Butterfly Twists.
Of course, as YouTube commenter unreal203 pointed out:
There are tens, if not hundreds of millions of women all over the world who drive in heels every day with no problem. It’s not a hard skill to aquire, if it can even be classified as a skill at all. Real women do it in heels.
Haha. Too true. And IMHO if a woman was running the competition you’d also get a fabulous pair of heels to change into / out of thrown in as well as the sensible flats… So it’s a bit of a gimmick that doesn’t quite get how a women might see all this. But still. All in all it’s nicely done:
- Integration of YouTube video and Pinterest board
- Creatively delivered play on social object (heels) that women (including me) already love to share on Pinterest
- Interesting (almost) civic message on road safety which ties back to brand (insurance) proposition.