Mariamz

Driving in heels on Pinterest

Posted on: April 12, 2012

Win a pair of Butterfly Twists with Confused.com    How to win:    1. Follow Confused.com on Pinterest    2. We will then add you as a contributor    3. Pin a picture on our 'Driving in Heels' board of yourself wearing your most extravagant heels and then label it 'I want to win a pair of Butterfly Twists with Confused.com'      Full terms and conditions: http://www.confused.com/privacy-and-security/terms-and-conditions/butterfly-twists-giveaway-terms-and-conditions

Great concept from Confused.com – presumably in collaboration with Butterfly Twists.

Of course, as YouTube commenter unreal203 pointed out:

There are tens, if not hundreds of millions of women all over the world who drive in heels every day with no problem. It’s not a hard skill to aquire, if it can even be classified as a skill at all. Real women do it in heels.

unreal203

Haha. Too true. And IMHO if a woman was running the competition you’d also get a fabulous pair of heels to change into / out of thrown in as well as the sensible flats… So it’s a bit of a gimmick that doesn’t quite get how a women might see all this. But still. All in all it’s nicely done:

  • Integration of YouTube video and Pinterest board
  • Creatively delivered play on social object (heels) that women (including me) already love to share on Pinterest
  • Interesting (almost) civic message on road safety which ties back to brand (insurance) proposition.

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