Mariamz

Soundbite: Angry Birds boss embraces remix culture – ‘piracy’ good for business

Posted on: February 3, 2012

“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy”…. Rovio sees it as “futile” to pursue pirates through the courts, except in cases where it feels the products they are selling are harmful to the Angry Birds brand, or ripping off its fans. When that’s not the case, Rovio sees it as a way to attract more fans, even if it is not making money from the products. “Piracy may not be a bad thing: it can get us more business at the end of the day.”

Mikael Hed via  Stuart Dredge

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