Soundbite: Coca-cola drive Arctic donations across three screens at Super Bowl

Posted on: January 30, 2012

Coca-Cola is extending its Arctic Home campaign (a WWF partnership to save polar bears) with a mobile website that ties in with its Super Bowl ad campaign to drive charity donations. The advertising runs across three screens – television, mobile and social media.. [and] real-time information from the game will change how it displays. For each video a consumer shares to friends and family via Facebook and Twitter, Coca-Cola will donate $1 to its Arctic Home campaign. Coca-Cola will also donate $1 for each user who RSVPs to interact beforehand

Lauren Johnson

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