Mariamz

Soundbite: Threshold charges make engagement the principal business metric for online news

Posted on: January 23, 2012

Threshold charges subject the logic of the print bundle — a bit of everything for everybody, slathered with ads — to two new questions: What do our most committed users want? And what will turn our most frequent readers into committed users? … This is new territory for mainstream papers, who have always had head count rather than engagement as their principal business metric

Clay Shirky

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