Mariamz

Soundbite: P&G reach into long tail of poorest developing market consumers

Posted on: January 23, 2012

Can P&G make money in places where people earn $2 a day? “Our innovation strategy is not just diluting the top-tier product for the lower-end consumer… You have to discretely innovate for every one of those consumers on that economic curve, and if you don’t do that, you’ll fail”

Robert McDonald, P&G’s CEO via  Jennifer Reingold

Disclosure: P&G is a client of mine at Porter Novelli

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