Mariamz

Soundbite: Sponsored tweets for crisis management

Posted on: January 22, 2012

In times of crisis that require an immediate impact, Twitter’s suite of pay-for-play tools can help do just that. Twitter’s Sponsored Tweets can rapidly keep content at the top of search results, and can now place results at the top of user feeds.

A particularly effective feature allows advertisers to target not only key search terms, but key users as well… For example, if you have a major crisis impacting parents, you can identify this subgroup and ensure your message consistently remains at the top of their streams. Messages that link to rich media, use hashtags, and feature a call to action (“RT PLEASE”) will usually garner the most attention.

Dallas Lawrence

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