Mariamz

Soundbite: Unilever CEO pushes the sustainability needle

Posted on: January 10, 2012

if you don’t start with something uncomfortable, I don’t think you’re moving the needle far enough… We live in a world where resources are scarce, and we cannot keep stealing [them] from our children and grandchildren. So the biggest thing the world needs right now is courage to do the right thing – at a political and business level…  Each [brand] should have a social mission, a product mission and an economic mission – and they should [complement and support] each other…

Paul Polman, Unilever CEO

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer