Soundbite: Unilever CEO pushes the sustainability needle

Posted on: January 10, 2012

if you don’t start with something uncomfortable, I don’t think you’re moving the needle far enough… We live in a world where resources are scarce, and we cannot keep stealing [them] from our children and grandchildren. So the biggest thing the world needs right now is courage to do the right thing – at a political and business level…  Each [brand] should have a social mission, a product mission and an economic mission – and they should [complement and support] each other…

Paul Polman, Unilever CEO


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