Soundbite: Unilever CEO pushes the sustainability needle

Posted on: January 10, 2012

if you don’t start with something uncomfortable, I don’t think you’re moving the needle far enough… We live in a world where resources are scarce, and we cannot keep stealing [them] from our children and grandchildren. So the biggest thing the world needs right now is courage to do the right thing – at a political and business level…  Each [brand] should have a social mission, a product mission and an economic mission – and they should [complement and support] each other…

Paul Polman, Unilever CEO

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer