Mariamz

Soundbite: brands creating digital waste

Posted on: November 11, 2011

Digital waste is the accumulation of thousands of brands rushing online without thinking who they want to talk to, and why. Many brands have recognised the vast potential audiences available to them on social networks; however they are failing to understand that these spaces belong to the consumer and their presence needs to be proportionate and justified

Matthew Froggatt

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This blog is about utilizing and optimizing the social web for business, pleasure and social change

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