Mariamz

Soundbite: tell your nonprofit story from multiple angles

Posted on: August 8, 2011

Charities are in the business of benevolence, but that doesn’t mean they’re great at storytelling. There is a tendency to think that everyone’s perspective on, and interactions with, a cause are the same. This is patently untrue. In fact, the different angles of a cause hold real possibility if they’re brought to light

Jackson Wightman

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