Mariamz

Soundbite: Social media adoption stunted by people in charge

Posted on: August 1, 2011

The limiting factor in the adoption of the internet and social media by businesses is not the technology, it’s the people in charge. Most large consumer businesses have someone responsible for social media. They are 26 and have a job title like Community or Social Media Manager. Because they are 26* and they work in a large business, it’s difficult for them to change the way things work

Alex Dormandy

*while I believe Alex’s article includes valid points its generalisations around age (26 / 40) don’t ring true or sit well with me

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This blog is about utilizing and optimizing the social web for business, pleasure and social change

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