Mariamz

Soundbite: Hitting the same Facebook fans again and again

Posted on: July 31, 2011

The default assumption is that when you publish [on Facebook] you’re hitting 100% of your fan base all of the time…  That’s not the case. When you publish you have the tendency to hit the same fans again and again

Brad Smallwood, Head of Measurement and Insights, Facebook

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This blog is about utilizing and optimizing the social web for business, pleasure and social change

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