I’ve noticed more and more that it’s hard to see on some sites when something was published.
We used to talk about newspapers being tomorrow’s chip paper. But now the real time web means information can lose its interest-factor in just minutes. On Twitter, statistics show that 92% of retweets happen within 60 minutes, after which a tweet tends to slip off into obscurity.
The knock-on effect of our obsession with now? Well it seems the desire to make content appear fresh for longer is affecting web design -meaning sites are deliberately hiding away article dates further down the page.
It would be interesting to see how far this practice actually affects dwell time. That is, does the same article with an older date (e.g. one year ago), attract more dwell time (time spent viewing) from users when the date is less prominent on a page. If I come across any statistical evidence on this I’ll post it here…