Mariamz

Soundbite: Match.com’s love algorithm

Posted on: July 13, 2011

“Instead of trying to create the perfect algorithm, we try to create the perfect algorithm for you,” Thombre says.

In addition to tuning into your behavior to decide who you might like, Match.com also tunes into the behavior of people who are like you. The site looks for other users whose behavior mirrors your own (i.e. they have communicated with the same people who you have). It considers people who your behavior twins have interacted with to be more likely matches for you.

“We are like a bartender who is always observing particularly which types of people are talking to each other and hitting it off.”

Amarnath Thombre via Sarah Kessler

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