We all love a good Twitter #fail story – but here are some good examples of Twitter use by UK brands. The important thing to remember, in many ways, is that great use of Twitter is about lots of little efforts, that together add up to effective use.
- Falling asleep and missing a delivery isn’t such a disaster after all
- Proactively monitoring keywords and contacting people via @replies
- High street fashion and make-up brands team up to give people advice on make-up under the #FTLFriday hashtag
- Joining conversation on Twitter at #undercoverboss tag live with viewers of Channel 4 programme – Ann Summers trending