5 UK Brands working well on Twitter

Posted on: July 5, 2011

We all love a good Twitter #fail story – but here are some good examples of Twitter use by UK brands. The important thing to remember, in many ways, is that great use of Twitter is about lots of little efforts, that together add up to effective use.

@ocadoUK – 6,513 followers

  • Falling asleep and missing a delivery isn’t such a disaster after all

@NHSfeedback – 1,143 followers

  • Proactively monitoring keywords and contacting people via @replies

@Dorothy_Perkins (10,084 followers) and @Rimmelondonbuzz (5,754 followers)

@Ann_Summers – 6,910 followers

  • Joining conversation on Twitter at #undercoverboss tag live with viewers of Channel 4 programme – Ann Summers trending

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