Soundbite: Oreos use Facebook photos for viral effect

Posted on: July 4, 2011

Oreo consistently run fun content, creative pictures and links. They also have a “World’s Fan of the Week” that showcases one Oreo fan in their profile picture based on uploaded fan photos.

Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform

Dave Kerpen


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