Soundbite: Oreos use Facebook photos for viral effect

Posted on: July 4, 2011

Oreo consistently run fun content, creative pictures and links. They also have a “World’s Fan of the Week” that showcases one Oreo fan in their profile picture based on uploaded fan photos.

Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform

Dave Kerpen


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This blog is about utilizing and optimizing the social web for business, pleasure and social change

My tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Creative Commons License
This work is licenced under a Creative Commons Licence.

The views in this blog do not reflect that of my employer