Filter bubbles: wanting in and out with Google+

Posted on: July 4, 2011

OK, I know it’s greedy. But I just can’t choose. Should I tell Google+ to personalise my web experience, or not?

You see, when it comes to ads, I’m fairly OK with that. I kinda like it that everywhere I go on the web now, nice shoes flash around in the corner somewhere. But content? Content? The truth is Google, I’m scared. Every time I go to hit the radio button Eli Pariser’s words on filter bubbles come back to haunt me.

But I can’t be in and out. I would love to know what’s inside the filter bubble Google would love to tailor for me. But I don’t want to miss out on the great wild web it cuts me out of. In or out. That’s the choice. Whatever happened to shake it all about?


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