Soundbite: holistic social business measurement

Posted on: July 1, 2011

Start your measurement initiatives with your goals, objectives and outcomes and work your way backwards toward what should be measured. Take a holistic approach and avoid the temptation to focus solely on metrics that demonstrate only short-term gain. Be prepared to update your approach and framework as your social business objectives evolve. And, most importantly, get ready for life after likes

David Armano


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