Tesco’s innovative QR ads push them to number one in South Korea

Posted on: June 25, 2011

A great example of making mobile technology work to solve real world problems – here supermarket giant Tesco enable busy commuters in South Korea to buy shopping (via QR codes) directly from ads that look like supermarket aisles. Long term, people will probably get fed up of seeing packs of meat and tins of beans in high footfall areas… but Home Plus leads the way to a time where the computers in our pockets allow us to interact with the world around us, reducing our reliance on big screens and making the things we want and need to do, that bit easier on the move.

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