Soundbite: be clear *why* you are talking to people

Posted on: June 24, 2011

As the Government learnt with its own ‘Spending Challenge’ website which called for money-saving suggestions from the public, if you are not clear why you are talking to people either on or off line then it’s not likely to be a happy experience. The site was immediately swamped with racist diatribes, and suggestions like diverting the welfare budget to fund nuclear weapons or selling off the unemployed after six months on benefits

Stella Creasy [PDF]


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