Nike’s been impressing far and wide lately with its social media efforts. It’s simple but fantastically engaging Facebook Superfly campaign has done so well they’ve moved it off into it’s own Facebook page.
What stands out for me with the TAKEMOKUM Nike+ graffiti challenge campaign is the relatively small number of super-engaged community members (< 10k) that were engaged to meet the campaign objective – smashing through the notion that for many young people, running is boring.
This helps us to see how niche is indeed the new black and social media success does not have to mean astronomical numbers of ‘likes’ – but rather sweating the small stuff to develop the right concept to enthuse a super-engaged group.
image above via Amsterdam AdBlog