Soundbite: vitaminwater breeds loyalty on Facebook

Posted on: June 9, 2011

Vitamin Water has been trailblazing on Facebook for years, including crowdsourcing an entirely new flavor back in 2009. Today, they have over 2.3 million fans with frequent posts featuring pictures, videos, events and links. Most importantly, they are responsive to fan questions and inquiries, breeding loyalty even when their answers aren’t exactly what customers want to hear

Dave Kerpen


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