Mariamz

Soundbite: the ‘customer-obsessed’ model

Posted on: June 7, 2011

To be customer-obsessed, a company must pull budget dollars from brand advertising, distribution lock-up, mergers for scale and supplier relationships, and invest in four priority areas: real-time customer intelligence; customer experience and customer service; sales channels that deliver customer intelligence; and useful content and interactive marketing

Josh Bernoff

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