Social media strategy in seven steps

Posted on: May 24, 2011

These seven steps are adapted from a post by Laurel Papworth poking holes in another Nestlé social media fail. She suggests working down from number one… I mostly agree, so I’ve modified a little for the purposes of this post:

  1. What does the customer want from us, our values?
  2. Where do we engage, social spaces?
  3. How do we develop a social identity and profile, our human-in-corporate voice?
  4. What roles do we undertake (customer service, marketing, visionary)?
  5. Develop campaigns and viral spiked events (short term)
  6. Conduct ethnographic anthropology, quantitative analyses
  7. Work on the ripple effect and identifying promotional tribes

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