In a multi-platform, real-time, interactive media world, organisations need to develop creative social concepts that reach and embrace the dasein – the person in relation to their temporality.
The following presentation breaks down the creative social concept development process – and reverse-engineers several recent successful social media case studies.
- The Geosocial universe
- Puma Pimp Your Sole
- Colgate Keep Britain Smiling
- Layar: Vodafone’s Sziget Music Festival Layer
- Doug, Ford’s Spokespuppet
- Nike Superfly