Mariamz

Soundbite: beyond check-ins, towards location-based commerce

Posted on: May 15, 2011

The fact is, in their headlong rush into uncharted territory, what marketers and some technologists overlooked was that the check-in itself isn’t all that compelling for consumers. Sales, deals and discounts that follow you around, however, are compelling. In other words, marketers should be putting more focus—and experimental ad dollars—toward location-based commerce, and less on location-based novelty

Noah Elkin

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