Soundbite: translating social media to executives

Posted on: May 9, 2011

It takes a change agent to recognize what is taking place out there and translate that into executive speak. How do we apply all of this to sales or information that will directly or indirectly impact the bottom line. How will we specifically gain a competitive advantage? It becomes less about social media and more about becoming a better business overall. We need to translate this to the executive layer and demonstrate the business value

Brian Solis


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