The death of the water cooler moment was one of the earliest-touted social casualties of the Internet. But with the popularity of Twitter, it is now being asked if it is actually driving TV viewership.
The video below entitled ‘the best of Twitter tv’ shows its prominence on major shows and the buzz generated around hashtags such as #royalwedding. The release shows Twitter is taking its integration with that media very seriously.
The virtual water-cooler one can get in real-time with distant strangers over Twitter is a compelling one. For a UK example, there’s been a lot of action around popular political shows #bbcqt and #10oclocklive.
But I’ve found that while I now make more effort to watch shows I enjoy in real-time time, after the event I am less likely to watch them on catch-up because doing so without the live Twitter-stream just feels like half an experience. So while the advent of social TV may be driving more live viewing, it may impact ‘un-social’ tv further: as people opt out of viewing at alternative times without the social media commentary they have come to expect and love.