Mariamz

All things at once: Budweiser’s poolball

Posted on: May 1, 2011

Knowing (much of) its male target audience love football and nightclubbing, Ogilvy Argentina cleverly found a way to bring these two social objects together in a fun, real-world setting for Budweiser. As the video shows – the giant-sized pool table with football sized balls led to enthusiastic engagement and extensive tv coverage (via SimplyViral).

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2 Responses to "All things at once: Budweiser’s poolball"

Hey thanks for the link, really appreciate it 🙂

No probs, liking the Simply Viral series 🙂 – would be good if you linked the header top left to an index page instead of Simply Zesty home though…

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