Soundbite: the myth of the influentials
Posted April 30, 2011on:
You’re not alone. When we started BzzAgent, we believed in the myth of the influentials. It took nearly a year of campaigns and thousands of interactions with BzzAgents for us to understand that mavens and high-profile influentials are effective in specific ways and in particular categories, but that most of the time, everyday people are better.
Dave Balter, in GRAPEVINE – Why Buzz Was a Fad but Word of Mouth is Forever