Soundbite: the myth of the influentials

Posted on: April 30, 2011

You’re not alone. When we started BzzAgent, we believed in the myth of the influentials. It took nearly a year of campaigns and thousands of interactions with BzzAgents for us to understand that mavens and high-profile influentials are effective in specific ways and in particular categories, but that most of the time, everyday people are better.

Dave Balter, in GRAPEVINE – Why Buzz Was a Fad but Word of Mouth is Forever


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