Project cascade and impressive temporality visualisation

Posted on: April 28, 2011

The New York Times project cascade shows how networks online may be seen from the perspective of a news item or issue in relation to its temporality.

Brands, political campaigns, etc. can all benefit by being able to see how and where mentions and sharing propagates on Twitter in real time. As mentioned on the video below, “ultimately this tool may be useful to any entity that uses social media to initiate, conduct or encourage conversation.”

Visualisation of ‘cascades’ could indeed improve the navigability and usability of existing influence and network analysis tools such as those based on openAmplify. Not to mention make for more impressive moving image social media reporting for those needing to wow clients / stakeholders…

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